Crisis Communication

Effective communication is the foundation of any successful organization. It's even more critical during a crisis. At some point, every company may have to deal with an emergency that can have a direct impact on its image and reputation. In the age of social media, word of a communication gaffe (often on video) can spread in seconds.  Left unaddressed, this type of situation can quickly spiral out of control, the workplace can become chaotic, and your company’s reputation is at stake. 

Successful crisis management should be guided by your company's values and handled with honesty and transparency. Whenever possible, the timely release of information is in the best interest of the company and the community at large. Radetich Communications works closely with senior management during a crisis to quickly develop and implement a crisis communications response while ensuring consistent message delivery, preserving brand integrity, and maintaining public confidence. 


Our crisis communications capabilities include:

  • Media training
  • Proactive crisis communications plan development
  • Creating communication materials
  • On-site communication management

While no one looks forward to facing a crisis, we all know it can happen. At Radetich Communications, we help guide  our clients through the most challenging situations while maintaining their confidentiality. 

What Defines a Crisis?

Any business or organization, regardless of location, size, or type, may face a crisis that can threaten its financial or organizational stability. Crises can be situations threatening people or property, serious disruptions to normal operations, product recalls, labor issues, lawsuits, or a host of other problems. Crises usually spread at a rapid pace and require strategic management. No matter the origin of the problem, having a clear crisis communication plan in place allows leaders to quickly communicate with employees and customers rather than allowing misinformation and rumors to circulate.

We Can Help You Learn How To:

  • Identify the types of crises for which your organization is most at risk

  • Develop a comprehensive crisis communication plan

  • Establish, define, and refine your message

  • Look comfortable and confident on TV

  • Practice "message discipline"

  • Frame a 30-second media message

  • Answer reporters' questions confidently

  • Handle ambush interviews

  • Use social media to convey your message

Crisis Response and Consulting

Even with good crisis management planning, some crises cannot be prevented, but they can be mitigated. When an emergency strikes and you need immediate assistance, you can count on Radetich Communications to provide immediate support. We can develop strategy and messaging for all stakeholders and coach executives to deliver difficult messages with compassion and transparency. We monitor and analyze traditional news and social media outlets, making recommendations to address any negative fallout. When the crisis has passed, we'll work with you to review your organization's overall response to determine what worked well and what should be done differently in the future.

How Radetich Communications Can Help

With a degree in mass communications and decades of experience in communications and leadership roles, Nina Radetich is uniquely qualified to help you and your team get through any communications crisis and emerge from it stronger than ever.  Radetich Communications works with a team of former journalists, former capitol hill communications directors, and other communications experts who have handled a variety of different communications challenges on behalf of their employers.  When you work with us, your team will be well supported through a media crisis and equipped to weather any storm in the future.  If you’re in the middle of a crisis, we’re here to help.  Better yet, get ahead of any future issues by assembling your crisis communications plan in advance.  We’d love to help you sleep better knowing that you are prepared for anything that might come your way.