When you’re a service-based business, there’s nothing better than providing stellar service and getting amazing results for clients. When the desired outcome is achieved or even surpassed, it’s like a little shot of adrenaline… and it keeps us motivated to continue doing good work.
Proven results are the best sales tool. It's great when you can share those with potential clients, but it's even better when your clients can share them for you in the form of a killer testimonial.
Testimonials are arguably the most powerful content for your business.
Testimonials are arguably the most powerful content for your business. Here's how to ask for one.
It’s just not that easy to ask for a testimonial. Something about it feels, well, awkward. Here are four things you can do to eliminate that yucky feeling when asking for feedback. You’ll notice these make it really easy for the client, which is the goal.
One of the strongest ways to promote your business is to actually see & hear others promoting it for you. If someone is willing to give a video testimonial, it’s usually a strong indicator that their experience with your business was top notch. It sends a great signal to other potential clients.
If you’re going to gather video testimonials, it’s helpful to interview your clients with prompting questions so you get them to share their story. Stories connect us and there’s nothing better than an uplifting story shared by a client. One where they start with their struggles and end with their life-changing transformation thanks to the work you did together.
I’d highly recommend interviewing your client with select questions, then hiring a skilled video editor to identify the best soundbites and edit them together to tell a strong story.
Your goal is to get a testimonial that speaks to results versus “I really like Joe. He gave us great service.”
Here are the questions I recommend you include in any video testimonial interview:
In this post, we’ve focused mostly on testimonials for your website. These are a little different than online reviews that people post on Google, Facebook, Yelp and many other websites. Those online reviews are just as important (if not more so). In fact, recent research shows that 88% of consumers trust online reviews as much as personal recommendations. So there’s no doubt reviews are paramount.
I’d love to know, what are your best techniques for collecting testimonials? How are you capitalizing on your happy clients to help capture new customers?