Marketing and Communications Strategy

In today's multi-channel, social media-driven world, business leaders must be able to communicate their brand's message easily and confidently. An effective marketing and communication strategy requires strategic planning and excellent tools. Whether a client is facing a significant crisis or promoting their latest product, Radetich Communications will help you develop the right marketing strategy to ensure that your stories are shared with your target audience.

What Is a Marketing Strategy?

A marketing strategy is a process used by a company or individual to reach their target audience through various channels. It includes your message (what is being said), the medium (where it is being communicated), and the target (to whom the message is reaching). 

Radetich Communications partners with a StoryBrand Certified Guide and Master Duct Tape Marketing Certified Consultant to help businesses create a clear message that resonates with customers and to create a cohesive marketing strategy. Customers are looking for solutions to their problems. A clear brand message that resonates with your customer as they move through the buyer's journey is critical to marketing success. These stages are:

  • Curiosity

  • Enlightenment

  • Commitment

Customers are curious about how your business can solve their problems. You have to stimulate their curiosity with a clear message about what you do that doesn't confuse them or make them work too hard. Once the customer sees you can solve their problem, they want to understand how you will solve it (enlightenment) before they buy from you (commitment).

We'll work with you to develop a clear and consistent brand message that communicates what you can do for your customers. Our Brand Message Guide and Customer Generation MachineĀ® System work together to create a marketing system strategy you can count on to deliver results.

Why Is an Integrated Marketing Strategy Important?

Too often, marketing and communication departments function as separate entities, creating a disconnect between the message and the medium. This disconnect can lead to confusion or disinterest on the part of the audience you are trying to reach.

Your messaging, branding, advertising, and sales promotions should be consistent across channels, which requires your departments to work together. Aligning team members around an integrated marketing and communications plan can help you achieve this type of collaboration and lead to greater success.

An integrated marketing strategy includes developing a total online presence driven by a planned content roadmap that helps move prospects through the buyer's journey to become customers.

By identifying your ideal clients (referred to as client personas), we create a content roadmap that aligns with the channels that your ideal clients are most likely using. 

Part of any core marketing strategy is an analysis of the competitive landscape to identify strengths, weaknesses, opportunities, and risks. It also allows us to right-size your marketing investment based on the competition and aligned with your business goals and objectives.

A Comprehensive Marketing Strategy for Your Business

Most businesses waste an enormous amount of time and money on marketing. What many fail to realize about marketing is the concept of marketing maturity. It's not social media that helps you create business growth; it's developing a marketing strategy designed specifically for your business that generates the kind of growth most companies need to thrive.

Once Radetich Communications has helped you develop a mature marketing strategy that fits your business, you'll discover that:

  • You'll attract clients that are ideal for you

  • You'll understand the lifetime value of a client

  • You'll have a clear message that resonates with your clients

  • You'll stand out in ways that make the competition irrelevant

  • You'll be able to identify the most profitable ways to attract new business   

The result of a marketing strategy engagement is to provide your business with an integrated set of marketing tactics to create a marketing system designed to amplify your marketing results.

Sharing Your Brand Story With the Media 

Any large corporation or organization will have several campaigns on multiple platforms simultaneously. The combination of these approaches - social media, print advertising, TV or radio commercials, etc. - is referred to as the "marketing mix" of your marketing communications strategies.

Smaller businesses will likely use one or two marketing channels to reach their target audience. One of the most effective ways to market your business is to get free press. This involves approaching journalists, influencers, and bloggers with stories about your company, brand, services, and products. You can often turn this outreach into guest spots in high-value productions, press mentions, and interviews, which are critical elements of a comprehensive marketing campaign.

Radetich Communications can help you develop an integrated marketing and communication plan for getting press by:

  • Creating a story that works for your target channel (press) and aligns with your brand image. The story should address the interests and concerns of your ideal customers.

  • Finding press targets that have an interest in your product or service and the same audience as your target market.

  • Building relationships with press outlets and pitching them your story ideas

We can help you create a marketing message that works for your company. Creating a compelling marketing message requires a deep understanding of your products and services, target customers, and brand values. We can help you condense your marketing message into a press-ready pitch that encourages media outlets to work with you.

What Makes Radetich Communications Different?

Radetich Communications works with a team of marketing and storytelling experts to help small businesses stand out in today's crowded communications landscape. Our team includes marketing professionals who've been developing effective small business strategies for decades. With experience in communication, public speaking, and storytelling, our principal, Nina Radetich, is uniquely positioned to support business owners and chief executives who want to develop an effective marketing and communications strategy.  

Whether you need a clear message and a sales funnel to generate leads and sales fast, or an integrated marketing strategy to build a marketing system that works, we can help.