If you’re here, you’ve probably tried a variety of marketing tactics to grow your business… likely with mixed results. In the ever-changing 21st century marketing landscape, it’s hard to know what’s going to work and what isn’t. That’s why many businesses choose to try many different tactics. The problem is.. without a clear idea of who you’re trying to reach, how you’re going to reach them and what you’re going to tell them to really capture their attention, you’re left continually executing on the “idea of the day,” with fingers crossed it’ll work.
At Radetich Marketing & Media, we subscribe to a “strategy before tactics” approach. We use the Duct Tape Marketing methodology to create your customized marketing strategy. It starts with building your customer personas, honing in on your core message (what makes you different than everyone else), then constructing your Marketing Hourglass™. We’ll craft your content plan with keywords and themes and leave you with a plan to execute your new system.
Our engagement will take place over 3 months with bi-weekly meetings and brainstorm sessions. It will culminate with a full marketing strategy for your team and a plan for execution. And often, our clients want us to stay on to help execute. We love nothing more than seeing a plan through to implementation!
Client interviews – 10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.
Competitive research – Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews.
Ideal client personas – Personas for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
Marketing Hourglass – Brainstorm session with your consultant and members of your team to come up with everything you could possibly be doing for each of the 7 phases of the Hourglass: know, like, trust, try, buy, repeat and refer.
Content calendar – Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
High-level strategies – 4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.